In recent years, terms like artificial intelligence and machine learning have become buzzwords for pretty much every industry. From hi-tech businesses to roadside food vendors, everyone’s out there trying to harness the power of machine learning models to provide better service to their respective audiences. But what exactly is AI machine learning? Are machine learning, ... Read more

Marketing automation has become a very popular topic in the world of digital marketing. As you already know, in today’s digital realm, every view, click, and engagement counts. This is the reason why businesses are on the never-ending quest to find and interpret the most effective way to deal with their target audience. But what’s ... Read more

The digital business landscape of today demands timely actions on customer expectations that constantly evolve and change. Therefore, a powerful ally that can help you put your marketing efforts into the right place in a timely manner is marketing automation software. Marketing automation is a real technological advancement that changes the marketing game from guessing ... Read more

In today’s extensive landscape of marketing, one principle significantly comes above all else – personalization. It’s the secret ingredient that converts your marketing efforts into a wanted result, or in other words, it turns casual website viewers into new customers. But is personalized marketing automation really that effective? Actually, yes, it is. Marketing automation and ... Read more

Search engine rankings have long been dominated by keywords, given that businesses implement the right ones. The task of keyword research may seem simple on paper but it includes a lot of different concepts. For example, you need to use rank tracking tools to monitor how the implemented keywords are performing over time. Then there ... Read more