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Stay Ahead of the Game: Cutting-Edge SEO Software Trends

We’re no strangers to the evolution of technology. It’s a continuous and ever-changing paradigm, striving to meet the demands and needs of the users. SEO trends, being a part of that world, are also constantly shifting to keep up with the changing behaviours of its users.

This is exactly why SEO managers need to stay on top of things to be on par with their competitors.

Upcoming SEO trendst to look out for

If this seems like an intriguing topic, you’re in for a ride! Today, we’ll be taking a look at the top SEO trends coming your way this fall. These will decide what the future of search engine results pages will look like in the coming days. Plus, you’ll also get a much better idea of which trends to include in your SEO strategies.

Popular SEO Trends to Look Out for in 2023

As we’re halfway past 2023, we’ve already seen some trends emerging in the field of search engine optimization. The SEO environment for the coming year is characterized by the convergence of AI developments, the vocal revolution in search, and a relentless focus on user experience and E-A-T principles.

I want to delve into these crucial themes in this part, which demand your attention and strategic alignment. By keeping an out for these updates you can make sure your online presence succeeds in the always-changing digital environment.

Introducing the New “E” in EEAT

If you stay up to date with the Google Quality Rater Guideline, you’d already be familiar with “EAT”. It stands for Expertise Authoritativeness and Trustworthiness. But with the latest trend, there’s another E thrown into the mix.

EEAT stands for Experience, Expertise Authoritativeness and Trustworthiness. This act increased scrutiny when it comes to content quality. If content is generated using AI, they will get penalized according to the new guidelines by Google.

Since AI generated content is easy to prepare, quality can’t be assured without thorough inspection. Besides, other than quality content, a combination of brand identity and structured data are also important things to focus on.

Content needs to exude Experience, Expertise, Authoratativeness, and Trustworthiness

Having a good brand reputation will showcase your “Experience”. The implementation of structured data will make it easier for any search engine to understand what your content is all about.

Another crucial aspect that I feel all brands need to focus on is link-building. When you create content, you need to point readers towards useful external resources. This redirection needs to lead to authoritative sites which will provide some real value to users.

Finally, when doing any of the above, you need to think about Google’s content quality guidelines and create a plan to improve the overall quality of the content.

Pay Attention to Your Audience instead of the Traffic

One of the main ways that revenue is generated for online content is through traffic. Users who stumble upon your content naturally from search engines are referred to as organic traffic.

But a common mistake that I see most SEO managers make is chasing after big numbers. They want to just get users on their web page to drive up revenue. However, instead of bringing positive results, most of these readers come, take one look, and leave, never to return.

That’s not what you desire from website traffic. Yes, you want a lot of users. But at the same time, you want these readers to linger and visit your website regularly. To make that happen, you need to stop targeting traffic and start targeting the audience.

Content that's targeted towards audiences will always perform well

Your target audience will be the users who actually care about the content that you put on your web pages. They’ll look forward to new stuff that you’ll be pushing out. The regular traffic will also be an indication to search engine algorithms that your content quality is high.

If you want more traffic coming in from organic search results, you also need to think about search intent. Adding interesting and eye-catching meta titles and meta descriptions is a good way to sink the hook in internet users who are trying to get an answer to their query.

If you are able to meet their search intent, there will be an increased number of users coming in from organic search results, which ultimately adds to the brand identity of a website. Although it might not be one of the ranking factors, you should still pay attention to it for obvious reasons.

Always Include Author Authority

Speaking of ranking factors, author authority is an important one. It’s the little snippet at the end of most content these days that contains information about the author and a few lines about his expertise on the topic.

While your common sense might tell you that there’s no way this can be a ranking factor, the reality is different. This small block of text is important to the search engine crawlers and is useful if you want your web pages to end up on the SERP ranking.

Adding an author bio showcases your expertise on the topic

Having a high quality content without an author bio is like having a strawberry cake but without any real strawberry toppings. Sure it tastes good, but without the toppings, it might as well be made with strawberry flavorings. You can never tell.

You need to include the block for the author bio and inform the readers about the content creator’s knowledge and expertise on the matter. Search engines use this to guide readers to your web pages, considering it as it’s a trusted source of information.

When readying your plan using the Google ranking factor, think about EEAT and try to incorporate it in the shortest way possible. An author bio should be short but it should be impactful at the same time. So, come up with a quirky piece of quality content to put into that section for your beloved internet users and crawlers.

Create Helpful Content that Satisfies the Readers

It goes without saying, but content quality is one of those SEO trends that are never going out of fashion. A high quality content is what allows you to complete all of the objectives of your SEO strategies.

But how do you create compelling content that makes readers want to come back for more? Let me give you my personal thoughts on the matter.

If I’m looking for something online, I search for it on the search engine giant, Google. I go through different results and check out what each page has to offer. Do you want to know where I stop? I pause and stay on a page when I see it giving me actual useful information.

The things I look for are specifics and actual facts on my searched topic. I also see if it can redirect me to web pages that are related to my search queries. That’s how I judge content to be good. It’s also a similar process for search engine algorithms.

Content needs to be helpful and filled with information

Google’s algorithm looks for a combination of factors when judging the helpfulness of content. These factors include:

  • Meaning
  • Relevance
  • Quality
  • Usability
  • Context

If content does well on all of these 5 criteria, then Google starts recommending it to people during their search queries. This way, you can drive more traffic to your website by following SEO trends like this.

Content Writing Assitance with Artificial Intelligence

Another one of the top SEO trends of 2023 is AI. Artificial intelligence and its applications can be felt in almost all spheres of our lives. But the one thing that has seen the limelight more than anything else in 2023 is AI content tools.

I’m indeed referring to ChatGPT. This conversational chatbot showed us the potential of AI generated content tools. By harnessing the power of artificial intelligence, anyone can create content within a matter of seconds.

Content tools can be classified into three types. These three different types of tools serve different purposes if you want to create content.

The first is content brief generation tools. This can create content briefs that a writer can consult with. It contains a list of keywords obtained using keyword research tools, general topics, and subtopics. All of these are obtained after thorough research and adding them to your content will make it easier for search engines to find your content.

AI content trend is getting popular, but it should be used in moderation

Then there are the content outline tools. This can serve as the skeletal structure for your final content. It contains details about all of the important points that the writer needs to incorporate to create engaging and helpful content.

Finally, we have the AI generated content tools. These don’t even require the touch of a writer. By adding the instructions such as topic, keywords, word count, and tone among other things, it’s possible to have the AI creating content for you. The program will also take care of the search engine optimization for you, so that’s an added bonus.

But keep in mind that if you choose to use generated content, you might get penalized. However, if you still want to go through with it, my recommendation would be to make changes to the content so that it doesn’t get flagged as AI content. Adding a personal touch will keep your web pages from getting penalized.

The best part is that none of this requires much training either. This is what makes it one of the best SEO trends to watch for.

SEO Automation

One of the SEO trends that almost everyone is following these days is automation. As you know by now, search engine optimization can prove to be a tedious task. Between on-page, off-page, and technical SEO, it takes up a lot of time.

That’s why the trend of automation has become so popular among content creators. With the different kinds of SEO tools out there, almost any task can be carried out easily.

You can use these tools to perform on-site SEO, link building, technical SEO, and even data analysis to provide valuable insights. I’ve already covered how you can save time creating content with AI tools. That’s also a really good example of SEO automation.

SEO automation can save you a lot of time

Keyword research is one of the more popular examples of SEO automation. Just a few inputs about the topic and you’ll be presented with a list of researched keywords that actually bring in traffic. What once required a lot of manual spreadsheet work can now be done with a few clicks.

There are also SEO tools that can understand search intent to give you semantically related keywords. That way you can really target the words that your audience is typing in their search queries.

While automation does make every task easier, you should still keep in mind that human intervention is a must. This is because, while the SEO software can technically carry out the task you assign to it, there’s no way for it to verify whether it did a good job or not.

Better SERP Positions Equal Increased CTRs

In the world of SEO, the Search Engine Results Pages is what it’s all about. When customers look for something via Google Search, you want to be in the top positions of the search engine results page. While it does have to do with your brand reputation, my focus right now is on CTRs.

Securing a good spot on the SERPs has been one of the most popular SEO trends for a few years now. Because with a good position on that list, you get better CTRs. This translates to more traffic, which in turn, generates revenue.

Better SERP position equals better CTR

Take a look at the ratio of CTRs to SERP positions to understand what I mean:

  1. Position 1: 20–30% CTR
  2. Position 2: 10-15% CTR
  3. Position 3: 7-10% CTR
  4. Positions 4 through 10: 3-5% CTR
  5. Page 2 and Beyond: Less than 1%

This should give you a good idea of why focusing on SERP positions has been one of the popular SEO trends in previous years. Do keep in mind that the CTR rates that I’ve added here can be different for you. This can be specific to the particular industry that you’re involved in.

You can consider using schema markup to improve search result appearance and create appealing meta titles and descriptions. By concentrating on relevant and engaging content that meets user intent optimize your content for higher CTRs.

Product Page SEO

eCommerce website owners have recently picked up on one of the most popular SEO trends of 2023. I’m talking about product page SEO, which has not only increased traffic but also total sales.

It’s essentially the practice of optimizing the pages for the Google Search Engine, as it’s considered the search engine giant. The main focus is improving search visibility, SERP position, and page performance.

Product page SEO is an emerging trend

Product page SEO has been around for quite some time now. And just like all the other SEO trends, this too experiences changes. If you want to keep up to date with this trend, here are some ways eCommerce websites do it.

Structured Data and Rich Snippets

The use of structured data continues even in the eCommerce industry. Since these websites use a complicated and intricate structure with hundreds of pages, it’s important to have a structured data markup. That way, it becomes easier for Google Search crawlers to understand your website.

For instance, for eCommerce sites, products are the evident search intent. When they type in their search queries regarding a particular item on Google and hit “Search”, they expect to see a product listing with an image, specifications, and price.

Having a structured data makes it easier for crawlers to understand your content

So, how can your web pages display search results in this way? With the use of rich snippets. You can share star ratings, prices, and availability, which has the chance to increase click-through rates.

Mobile Optimization

You’ll be surprised to know how many readers check out your products from mobile devices. Over 55% of any website’s traffic comes from mobile devices. If you don’t think this number is correct, you can check it yourself on Google Search Console.

Looking at this percentage, you should already know what I’m going to say next. Mobile site optimization needs to be a priority in your SEO strategy. Think along the lines of shorter sentences, smaller resolutions, and an optimized user interface.

You also need to consider the length of your Meta descriptions for mobile viewers. Since the screen size is smaller, internet users won’t see the same result as they would on a desktop browser. You need to keep these small things in mind.

Voice Search Optimization

One of the more popular SEO trends used on e-commerce sites is voice search. It’s basically the same thing that you get with Google Assistant on Siri. But it uses a different system. Having the option of voice search makes it easier to navigate the entire site and saves time when browsing for a particular product.

Voice search has also begun to become more popular

Page Speed and Core Web Vitals

As we’re on the topic of saving time, improving page speed is another important trend on the rise. Alongside it, you also need to be wary of the core web vitals. If this confuses you, it’s the technical term for user experience.

These are two important factors affecting the Google Rankings that go hand in hand. If you have an optimized page focused on loading speed, it’s going to improve the user experience.

Let’s put things into perspective. Suppose someone planned a dinner party but they just found out that they’ve run out of pasta. With guests on the way, they frantically load your website where you sell all of the ingredients for making the dish. But because of the slow and dreary loading time on your site, they close the tab and start looking elsewhere as it’s a waste of their limited time.

Get the idea?

Competitor Analysis for Search Engine Optimization

One of the more integral parts of any SEO strategy has always been assessing the competition. It’s one of the SEO trends that’s relevant even now in 2023. It can give you some meaningful insights on ways to improve your SEO efforts.

I’ve compiled a list of the latest SEO trends in the field of competitor analysis. Let’s check them out:

Content Analysis

Why is your audience visiting a competitor’s website? SEO managers following the recent Google trends tend to prepare their content in a certain way. If you want to replicate the same results with your written content, you will need to analyze the things others are doing.

This process involves looking at factors like word count, usage of multiple keywords, multimedia elements, readability, keyword placement, and so on. By following the pattern used by successful websites, you can greatly enhance the core web vitals of your own.

User Experience Assessment

I’ve already talked about how the focus of your content shouldn’t be on driving traffic but rather on giving your target audience what they need. User experience also ties in with this. If you’re unable to figure out what you’re doing wrong, consulting a competitor’s website might help you find the answers.

Analyzing the competition can give some meaningful insights

Featured Snippets Analysis

By now, you may know that rich snippets are not needed for Google rankings, they really help you with an increased CTR on your website. To guarantee that this happens, analyze and find out how other websites are doing it. That way you can get ideas for content strategy and optimization techniques.

Local SEO Insights

If you want to target local audiences, you will need to dive into your competitor’s website and check out what they’ve done. If they’re doing it better, you need to start taking notes from them and do the same thing with your site. Consider checking out My Business profiles, and customer reviews.

You can also get a better idea about the use of localized content.

Voice Search and Structured Data

I cannot emphasize the importance and uses of voice search and structured data. Voice searches tend to be the easier alternative to typing in multiple keywords. So try to see how the rest of the competition is doing it for better results.

For example, you’re running a travelling agency where users can log in and book flights and hotels. With the help of voice search, it will be much easier for the customer to book a flight. He won’t have to type all of the specifics in different fields. It’s the perfect solution when someone wants to plan a last-minute getaway on short notice.

Using voice search will make your website more user-friendly and cutting-edge. By integrating this functionality into your travel booking website, you’re allowing for quick, hands-free, and natural interactions.

This can lead to improved user satisfaction and increased bookings. You also get an advantage over the rest of the competition.

Google is Pushing for Less Crawl Frequency

Google has already started implementing the practice of less crawl frequency on its websites. This is being done to maintain sustainability and reduce the need for unnecessary crawling.

But to understand what this trend means for you in the SEO industry, I need to talk about the two types of crawling used by search engine bots. The first type is crawling for newly added web pages. This is done for new pages that get added to a website.

Google will reduce the frequency of website crawling

Then there’s refresh crawling. This is done by the search engine bots on pages that have already been crawled. When the crawler bots do this, they’re essentially looking for any new content that you might have added to the web page.

Google is pushing for the reduction of refresh crawl rate to make the use of resources more sustainable. So, what does this mean for you?

As the bots will go over your pages less frequently, this means that you will need to increase your efforts to improve the search engine performance. You should also make use of structured data and sitemaps to make the crawling process even more efficient.

Here’s an example of what you’ll need to do. If you’re adding new content to a page, make sure you hit the “Update” button only after you’re sure that you’ve added everything you need to. As pages are being crawled less frequently than before, you no longer have the luxury to keep adding things one by one.

Image SEO Is More Important Than Ever

In the SEO industry, the use of images has always been welcomed to increase organic search visibility. However, simply adding relevant images isn’t enough for image SEO. It needs to be a high-quality image, with the correct size and format. At the same time, the appropriate use of metadata to explain the images for users with vision impairment is just as important.

When it comes to page ranking on Google Search results, Image SEO is a direct ranking factor. But it also aids in improving conversion rates by enhancing a user’s experience.

The use of a relevant image can allow a user to visualize and relate to the content. If you want to capitalize on the use of images, there are some factors that search engines look for in your images. Image relevance, quality, size, and loading speed are the things that you need to keep in mind when optimizing images.

Image SEO is an important factor for ranking in 2023

Let me show you some of the best image SEO practices you can try for your website.

Sizing and Format

If you’re worried about using a relevant image, then you need to think about which format you want to use. There are three different formats that you can choose from, each with different features.

  • PNG: This format allows images to have a transparent background that can blend in with your webpage. While the visual fidelity of this format is high, it’s also large in size.
  • JPEG: A fine balance of quality and size. This is the most popular choice for use on web pages.
  • GIF: Allows for moving images.

The size of the image will directly affect how long it will take to load on a user’s screen. For the best results, you will need to find the right balance of size and quality.

Alt Tags

The original intention behind the invention of alt tags was to help those with impaired vision understand what an image was about. Over time, this developed into an image SEO requirement. These days, it’s no longer just about adding a caption to an image as you need to make search engines understand how it’s related to your content.

How you write your alt tags also impacts the search rankings. Instead of a short description of the image, you will need to add more context. Knowing the way search engines work when looking for semantically related keywords, you will need to offer some context clues to properly explain the picture.

Optimizing for Faster Loading Times

I’ve already covered the importance of a quick loading time for your website’s ranking. Image optimization plays a big role in that. Larger sizes mean a longer loading time. That’s why you need to work on reducing the size of the pictures.

Optimize images for quick website loading times

Here I’ll be sharing three different approaches that you can take to reduce the size of the image. You can go with one or more of these methods to optimize pictures for your site.

  • ResizingYou can either use Adobe Photoshop or a free image resizer tool only to resize the images. The reduction is done based on pixels. My personal recommendation would be to make your images 1500-2500 pixels wide. It offers the perfect balance of quality and loading time.
  • CompressionAnother technique that works just as well is compressing the image. This process reduces the size of the image while maintaining the same resolution. It’s important to keep in mind that the more you compress, the worse the image quality gets.
  • Remove MetadataImage files often come with information and details that aren’t needed for use on a website. For example, if you bring up any picture on your phone and go to the details, you will find information such as file name, date and time it was taken, the location, and so on. You can remove these things to speed up the loading times for the images.

Image Positioning

Let me give you a scenario. Suppose, you’re reading the recipe for how to bake a cake at home. There are different sections that highlight the different steps for baking a cake. When reading through it, you see that in the ingredients section, there’s an image of an oven. After scrolling down for a bit, you find the picture of the ingredient in another section. Do you feel this was an appropriate positioning for the images?

This scenario also shows you the importance of placing relevant images near the right sections. In fact, Google suggests the same thing. Better placement of images means that your readers have an easier time understanding the point you’re trying to make.

Here’s a tip that I personally found useful. If you position your images in order of importance, then this makes it easier for search engines to relate the image with the content that you’re trying to communicate.

Recommended Tools for Image SEO

Finding the right tools to work with can prove to be a challenge many times. As everyone wants to make the process efficient, here are some of the tools that you can try out.

  • Adobe Photoshop: An all-rounder for image resizing and compression.
  • ImageResizer.com: Free online tool that can be used with any browser.
  • Compressor.io: Optimizes images of all formats for the fastest loading speeds.

Fast-Loading Websites for the Future

It’s a proven fact that websites that take longer to load will lose out on customers. One in every four customers will lose interest in a site because of a slow loading speed. Wouldn’t you do the same if it was you?

To me, a fast-performing website feels like one of the SEO trends that will never go out of fashion. Because it impacts the conversion rate and bounce rate.

A fast performing website yields in better conversion rates

Conversion rate directly affects your revenue as the more users convert, the more your income goes up. The bounce rate is the opposite. You don’t want it to be high at all. Because the bounce rate is the percentage of users visiting your site and leaving soon after.

In order to reduce bounce rate and increase conversions, you need a high-speed and well-optimized website. To keep tabs on these metrics, you can use Google Search Console to see the total conversion rate and bounce rate against the overall traffic coming into your website.

Conclusion

The thing about trends is that they will evolve and change over time. While I have tried to cover SEO trends that will be in fashion for years to come, there’s no telling when a sudden shift in user’s tastes might take place.

Similar to how the world has been transformed after the arrival of ChatGPT, SEO trends can change drastically should a new technology or pattern emerge online. That’s why my recommendation is to always be on your toes and ready to adapt to rapid changes in the SEO industry.

FAQs

Is SEO Still Relevant in 2023?

Yes, it is. So long as people search for things online using search engines, SEO will still be needed. Because that’s how Google crawlers find out about the content on a web page and display it on people’s search results.

What Is Replacing SEO in the Future?

While SEO is still going to be here for the foreseeable future, there is something on the horizon that might be the future of SEO. AEO or answer engine optimization will be focused on queries that are phrased as questions.

Will SEO Exist in the Next Few Years?

Given the current state of the SEO industry, search engine optimization will remain here for the next 5 years. People will still be using Google as their primary search engine. And if you believe that to be true, then SEO will be needed for getting search results.

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