Charlotte Davis

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Best CRM for Law Firms 2023

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As a lawyer, you know how important it is to keep your clients informed and engaged. That’s why having the right customer and client relationship management (CRM) system in place can be essential for success. But what is the best CRM for law firms?

The answer depends on your needs as well as the size of your firm. Smaller firms may not need all the bells and whistles that larger organizations require. On the other hand, larger law practices will likely benefit from more robust features such as more automation tools and analytics capabilities.

At its core, a good law firm CRM software should help streamline communication with clients, provide better organization of contact information, and ultimately increase efficiency at every level of your business. In this article, I explore some of the top options available for law firms looking for an effective CRM solution.

What Is a CRM Software?

CRM stands for customer relationship management, and it’s an invaluable tool that law firms can use to organize their client data. It helps them better understand the needs of their clients so they can provide more tailored services. Legal CRMs are specifically designed with features that make managing a law firm easier while increasing efficiency and improving customer satisfaction.

The core components of legal CRM software include contact information, task tracking, document management and storage, billing and invoicing modules, project management tools, analytics dashboards, and automated processes. These features help streamline communication between lawyers and clients as well as manage other aspects related to the practice, such as scheduling appointments or organizing paperwork.

By enabling law firms to have one central source of data on existing customers, prospects, and vendors, a CRM system simplifies the process of building relationships with new and current clients. With this comprehensive view into their customer relationships and interactions, law firms can improve their level of service and ensure every client receives personal attention from start to finish. From here, we can explore the benefits of using law firm CRM systems and software to maximize its potential value.

Benefits of a CRM for Law Firms

Law firms need to manage complex data, from client information and cases to billing records. A legal CRM can help them in many ways by streamlining the entire case management process.

Benefits of using a CRM for law firms include:

Improved Client Intake Process:

  • Automated workflows that make it easier to gather all relevant client information quickly.
  • Streamlined processes that eliminate manual errors when entering data into the system.

Better Client Relationships:

  • Easier access to past communication with clients and other stakeholders.
  • More efficient follow-up on payment reminders or other tasks related to their cases.

The use of legal CRM software also helps lawyers keep an organized database of contacts and stay up-to-date on case details. This makes it easier for them to provide timely services and build strong client relationships. With its numerous benefits, investing in a good quality legal CRM solution is essential for any law firm looking to maximize efficiency and improve customer satisfaction levels.

The 6 Best Law Firm CRMs

# Software Best for Website
1 law rules logo

Best Law Specific CRM

2 lawmatics logo

Best CRM for Streamlining Client Intake

3 Zoho CRM Logo

Best All-Round CRM

4 clio logo

Best CRM for Case Management & CRM

5 practicepanther logo

Best Law Firm CRM for Ease of Use

6 Pipedrive Logo

Best Sales Oriented CRM

I’d rate myself as an expert on CRM systems I’ve been using, writing about, and reviewing the different platforms for a long time now. But I’m not a lawyer; fortunately, I’m a good friend of a partner in a well-known law firm.

So, I asked my buddy which CRM system his firm used and why they chose it. We then explored the different platforms available together so we could come up with a definitive list of the best law firm CRMs.

Law Ruler


law rules logo

Law Ruler

 Expert Review

Very Good 8.8

Law Ruler CRM is specifically designed for law firms, making it the perfect solution for managing clients, cases, and staff.

This CRM and client intake software is packed with features that cater to the unique needs of legal professionals, ultimately helping them to be more efficient and effective in their day-to-day operations.


  • Intuitive Client Intake and Case Management
  • Legal-specific Marketing Automation
  • Document Automation and Templates
  • Time and Billing Tracking
  • Customizable Reporting and Analytics
  • Integration with Popular Legal Software and Applications
  • Secure Communication and Client Portal
  • Mobile App for On-the-Go Access

Law Ruler Pricing

Law Ruler has two pricing plans:

Pro –  starts at $169 per month for up to three users, and 10,000 contacts, the price increases with more users and contacts, and it lacks some of the additional features of the Premium plan.

Premium –  starts at $212 per month for up to three users and 15,000 contacts; as with the other plan, additional users and contacts will incur additional charges.

Both plans have a $300 onboarding fee, and there is an add-on option for a time and billing platform that is priced at $29 a user per month.

Law Ruler CRM is an excellent investment for law firms looking to improve their client management and overall efficiency. The legal-specific features, coupled with an intuitive user interface and strong customer support, make it a must-have for any law firm. The few cons that exist, such as the learning curve for some users and the cost for smaller firms, are minor in comparison to the benefits it provides.

My Verdict

In conclusion, I highly recommend Law Ruler CRM to any law firm searching for a powerful, feature-rich CRM tailored to the legal industry. With a score of 4.8 out of 5, it is clear that Law Ruler CRM is a game changer that will undoubtedly improve your firm’s operations and client satisfaction.

Score: 4.8 out of 5


  • Tailored to the needs of law firms
  • Comprehensive feature set
  • Easy to use and intuitive interface
  • Excellent customer support


  • It may not suit non-legal businesses
  • It can be pricey for small firms
  • It might have a learning curve for some users
law rules logo

Law Ruler



lawmatics logo


 Expert Review

Very Good 8.8

As you’d guess by the name, this is another CRM designed specifically for law firms. Lawmatics provides the perfect platform to manage all aspects of your law firm, from client intake to case management and billing.


  • Intuitive Client Portal
  • Time and Expense Tracking
  • Automated Email Marketing
  • Lead Capture System
  • Case Management Tools
  • Customized Reporting and Analytics
  • Integrations with Popular Legal Software

Lawmatics is a great option for law firms that want to take their operations to the next level. The seamless integration with popular legal software, intuitive user interface, and comprehensive feature set makes it a powerful tool that will undoubtedly increase efficiency and client satisfaction. The cons are minor, though they should be taken into consideration depending on your firm’s needs.

Lawmatics Pricing

Lawmatic has two plans:

Lite – starts at $199 a month, 3 users included, and then $49 for each additional user.

Pro – starts at $212 a month for up to 3 users and then $59 for every user added; as expected, the Pro plan has a lot more features compared to the Lite.

Both plans have a $399 onboarding fee.

My Verdict

All in all, Lawmatics CRM ticks all the right boxes for a well-designed CRM for law firms. It provides an impressive suite of features and a user-friendly interface that allows you to take your firm’s operations to a whole new level. With a score of 4.7 out of 5, it is clear that Lawmatics CRM is the perfect choice for any legal professional looking to optimize their business processes.

Score: 4.7 out of 5


  • Designed specifically for law firms
  • Seamless integration with other legal software
  • Intuitive and visually appealing layout
  • Great customer support team


  • Billing and payment functionality could be improved
  • It can take time to set it up correctly
  • It may be expensive for smaller firms
lawmatics logo


Zoho CRM


Zoho CRM Logo

Zoho CRM

 Expert Review

Very Good 8.8

If you’ve been around the CRM world for a while, like I have, you’ll know Zoho. It’s one of the most popular CRM software solutions on the market, and it’s no different for law firms.

Though not designed specifically for legal practice, Zoho’s impressive array of features can boost any law firm’s efficiency and client management.


  • Customizable Dashboard
  • Integration with Popular Legal Software and Apps
  • Lead Capture System
  • Marketing Automation Tools
  • Social Media Integration
  • Cloud Storage and File Sharing Solutions
  • Secure Communication Portal

Overall, Zoho CRM is an excellent option for law firms seeking a comprehensive, feature-rich CRM solution. Its flexibility and scalability make it suitable for most business models, while its low cost makes it accessible to even the smallest law firms. The few cons that exist are minor in comparison to the benefits it provides.

Zoho CRM Pricing

Take into account that Zoho CRM isn’t a dedicated law firm CRM so you might need to do some further research on the different plans.

They have four plans and offer a free trial 

Standard – $14 per user 

Professional – $23 per user

Enterprise – $40 per user

Ultimate – $52 per user

My Verdict

In conclusion, I highly recommend Zoho CRM as an industry-leading CRM solution for any law firm. Zoho delivers on all fronts – from customizable dashboards to marketing automation tools and integration with popular legal software and apps – making it a great choice.

Score: 4.6 out of 5


  • Industry-leading CRM
  • Excellent suite of features
  • Feature Rich
  • Flexible pricing options for any size business
  • Free plan available (up to three users)


  • It’s not designed explicitly for legal firms
  • Amount of features available can be overwhelming
  • Features limited on lower-priced tiers
Zoho CRM Logo

Zoho CRM

Clio CRM


clio logo

Clio CRM

 Expert Review

Very Good 8.8

Clio is another popular software for law firms that has a CRM add-on. Primarily it is a case management system, but it also offers a fully-featured CRM solution at an additional cost to keep track of leads and clients.


  • Case Management
  • Document Management
  • Time Tracking and Billing
  • Online Payments
  • Marketing Automation
  • Client Portal
  • Calendar and Task Management
  • Integrations with Popular Legal Software

Though not strictly a standalone CRM using the add-on, Cleo offers a one-stop solution for any law practice. With an industry-leading case management system at its core and a comprehensive CRM, law firms don’t need to look any further for their needs.

Clio Pricing 

Clio has four different plans for its Case Management platform, with Clio Grow offered as an additional add-on at $49 a user per month.

My Verdict

Clio offers an excellent product for law firms looking to optimize their workflows and processes. From client onboarding to document storage, time tracking, and billing, Clio has you covered. With abundant features and integration possibilities with popular legal software, Clio is a great choice for law firms of any size.

Score: 4.7 out of 5


  • Client onboarding is simple
  • Straightforward setup
  • Unlimited document storage
  • Virtual phone lines


  • CRM is an add-on
  • Limited customization
clio logo

Clio CRM



practicepanther logo


 Expert Review

Very Good 8.8

PracticePanther is sleek and streamlined. It’s one of the newer CRMs on the market built with law firms in mind. This cloud-based software has wrapped up the best aspects of existing legal CRMs in an easy-to-use and intuitive package.


  • Time tracking
  • iOS and Android apps
  • Contact management
  • Document management
  • Client intake forms
  • Secure client portal
  • Real-time notifications

Overall, PracticePanther is an excellent CRM for law firms and taking advantage of the free trial to give it a test drive is highly recommended. PracticePanther is an aptly named CRM for law firms, allowing them to get their practice up and running quickly and efficiently. The range of features and tier levels make it a great choice for any size legal firm. It’s not quite perfect yet, but PracticePanther has the potential to be one of the best solutions on the market.

PracticePanther Pricing

PracticePanther has three straightforward plans to choose from and offers a free trial:

Solo – $49 per user

Essential – $69 per user

Business – $89 per user

My Verdict

PracticePanther offers a great solution for law firms searching for an easy-to-implement CRM. Its intuitive design, customizable fields, time tracking, document management, and other features make it the ideal option to streamline any law firm’s operations.

Score: 4.7 out of 5


  • Intuitive dashboard and design
  • Easy to create custom fields
  • Dedicated secure client portal
  • Free Trial
  • Excellent customer service


  • Needs better integration with Quickbooks
  • Product documentation can be confusing
practicepanther logo




Pipedrive Logo


 Expert Review

Very Good 8.8

Pipeline CRM is an advanced customer relationship management system that allows businesses to track leads, manage contacts, and create detailed reports on their sales pipelines.

The unique selling point of Pipeline CRM is its ability to provide comprehensive insights into customers’ buying journeys. Law firms can gain valuable insights into what works and what doesn’t in terms of marketing tactics and customer service strategies by tracking every step of the process – from initial contact to purchase.


  • Pipeline view to visualize sales processes
  • Real-time notifications
  • Marketing automation
  • Lead scoring
  • Activity tracking

Pipeline CRM is an excellent software for law firms looking to optimize their sales pipeline and improve customer engagement. Its detailed reporting tools provide excellent insights into customers’ buying behavior, giving law firms the edge when it comes to marketing and client acquisition strategies.

Pipeline Pricing

As with Zoho CRM, this isn’t a client management system designed specifically for law companies, so you’ll have to research further to choose the right plan for your firm’s needs. They offer a 14-day trial to help you decide.

The plans are:

Start Plan – $25 per user

Develop – $33 per user

Grow – $49 per user

My Verdict

Pipeline CRM is an extremely useful tool for any law firm looking to gain insight into its sales pipeline and track leads more effectively. The reporting tools are particularly impressive, allowing lawyers to quickly spot opportunities in their marketing efforts and tweak their approach accordingly.

Score: 4.4 out of 5


  • Affordable pricing
  • Great for lead management
  • Great customer support
  • Easy setup


  • Not designed specifically for law firms
  • Sales-oriented CRM
  • Limited customization options for workflows
Pipedrive Logo


Features to Look for In a CRM for Law Firms

lawyer working in the office

When looking for a CRM specifically designed to meet the needs of law firms, there are certain features that should be present. These features can help make managing existing clients and client intake smoother and more efficient. A good CRM software for a law practice should contain solutions tailored to legal services, with all key information in one place. Below is a table outlining the essential features and functionality that every law firm’s CRM should include:

AutomationAutomating tasks such as appointment reminders
Client IntakeStreamlining processes such as client onboarding
ReportingGenerating reports on activities
Existing ClientsTracking data related to existing clients
Legal ServicesIntegrating specific requirements for legal teams

These are just some of the many features available when selecting a law firm CRM. They form a solid foundation for any successful practice to build its operations.

But when choosing a new law firm CRM, there are some other factors to consider.

Customization Options

The law firm CRM market is full of customization options. Many CRM systems provide a range of features that allow lawyers to customize their user interface and tailor the system to fit their workflow needs. From easy access to client information, custom branding for emails, streamlined workflows with automation capabilities, and much more – customization possibilities are endless!

CRMs also offer unique ways for firms to create custom reports tailored specifically to their individual practice areas. With customizable filters, sorting by specific criteria or case type, and other tools for visualizing data in charts and graphs — tailored reporting allows you to pull out insights from your data quickly and effectively.

Customization goes beyond just ‘tweaking’ things here and there; it empowers firms to have control over how they interact with clients, manage cases, and grow as a business overall. By having this control over your CRM system, you can be sure it will meet all your current needs while preparing you for future growth.

Ease of Use

Moving on from customization options, the next important factor to consider when selecting a law firm CRM is ease of use. The best CRMs should be user-friendly and intuitive, allowing lawyers to quickly learn how to navigate their way around its features without any training. It should also provide powerful enough tools that allow users to manage their legal practice efficiently while still being simple enough so as not to overwhelm them.

Security and Privacy Settings

Law firms have a responsibility to protect their client’s confidential information, which is why they must ensure that any CRM system they use has the highest level of security available. The chosen software should be able to keep all data secure while also allowing easy access when needed.

The ideal CRM software for a law firm should offer multiple layers of protection from unauthorized access or malicious activity. This includes using encryption technology as well as regular backups and other measures to ensure that data remains safe even if something were to happen unexpectedly.

Finally, any good CRM solution should give users control over who can view or edit certain files and documents. This allows them to easily manage who has access to sensitive information, making sure that only authorized personnel can gain entry into parts of the database where private matters may be stored.

Integrations with Other Systems

As a small law firm, you may be wondering if there is an integrated solution that could help streamline processes between different software platforms. The good news is that many CRMs offer just such an integration to make life easier for your business.

These integrations will save time and money as they enable easy transitioning from one platform to another.

Pricing Plans

When researching the best customer relationship management system for smaller law firms, pricing plans should be a major factor. Many systems offer flexible and affordable options. I’ve found that some of the more popular choices come with an extensive list of features included in their basic plan – perfect for newer law firms who need something simple but effective right away.

For those looking for something more, additional packages are often available at higher price points. The key is to assess exactly which features you’ll actually use now and in the future before committing to any plan.

It’s also worth noting that many CRMs have free trial periods, This allows businesses to test out various systems first-hand before making a final decision on which option works best for them.

Customer Support

When it comes to customer support, you want to ensure that your law firm’s CRM has knowledgeable and responsive representatives. You also need to verify if they offer live chat, phone, or email support 24/7 so that someone is always available when you need help. Make sure there are tutorials and videos explaining how the platform works and its features in case you ever get stuck.

If a certain feature isn’t working as expected, check if the provider offers refunds or guarantees on their products and services. This way, you can rest assured knowing that any issues will be taken care of quickly with minimal disruption to your workflow.

The Bottom Line

Choosing the right CRM for a law firm is no easy task, but hopefully, I’ve (with the help of my legal expert friend) given you a better idea of what to look for. The CRMs I’ve recommended all have their own unique strengths and weaknesses, but from my findings are the best options currently on the market.

Evaluate your needs and budget carefully, and take advantage of free trial periods when available; you’ll wonder how you ever got by without this amazing tool. A good customer relationship management system can revolutionize how you do business, saving time and money while helping your law firm grow to new heights.

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